The truth on cold plunging

Do you even cold plunge bro?


It feels like cold plunging is everywhere we look on social media. Every social bro is talking about how it changed their life and it's the secret to wealth, health, and fame. Are they onto something, or is this just a fad?

We felt a little left out so we set out to do the research, give it a test, and determine the real benefits of cold plunging. The following is our summary for all of you considering taking the plunge.

First, a disclaimer...

We sell a delicious and functional coffee alternative that will help with your focus, energy, and mood, but we aren't medical experts. The following is our analysis pulled from actual experts. Be sure to consult a doctor before dipping into cold plunging if you have any medical conditions.

With that out of the way, let's jump in.


Cold plunging isn’t going to cure diseases or deposit money in your bank, but it’s worth the self-induced torture. While research is ongoing, several studies point to positive outcomes associated with cold water immersion. There is speculation and anecdotal evidence around the benefits for immunity, but the verdict is still out so that benefit has been left off our list while further research is conducted.


Improved Circulation

Cold plunging stimulates blood flow. When you immerse yourself in cold water, your body works harder to maintain its core temperature. This process can improve circulation by encouraging blood to flow to your vital organs.

Reduced Inflammation

Cold therapy is well-known for its anti-inflammatory effects, which is why ice packs are commonly used for injuries. Cold plunging can reduce inflammation and soreness throughout the body.

Increased Endorphins

Cold plunging can trigger the release of endorphins, the body's natural painkillers and mood elevators. This can lead to a feeling of well-being and even euphoria, often referred to as the "post-plunge high."

Improved Mental Health

Regular exposure to cold water has been associated with reduced stress levels, anxiety, and depression. The shock of cold water can stimulate the parasympathetic nervous system, leading to feelings of relaxation and calmness after the initial stress response.

Enhanced Metabolic Rate

Exposing the body to cold can increase metabolic rate, the speed at which your body burns calories. This response helps the body generate heat, and over time, it may contribute to improved metabolic function.

Better Sleep Quality

Some individuals report improved sleep quality after cold plunging. The calming effect on the nervous system and the potential for increased endorphin production could contribute to more restful sleep.


The social bros are right. We're all in on cold plunging. Combined with a dose of Omyum, we think this may just be the magic morning routine.